The right engagement starts with the right question.
Not “how much does it cost?” — though we’ll get to that. The right question is: where are you, and what does growth actually require from here?
Every engagement begins with that conversation. Because the work is only valuable if it’s matched to where your business genuinely is, not where you want it to be.
How to find your engagement?
Three questions. Honest answers. The right path becomes obvious.
Do you have a team or contractor budget to execute?
If yes, you need the strategy. My job is to build it. Your team’s job is to run it. The Strategy Foundation is your starting point.
Do you need someone to build it for you as well?
If yes, you need the strategy and the build. I bring in and manage the contractors. You get a live, operational brand presence — not just a document. The Growth Build.
Are you ready to invest in full, ongoing infrastructure?
If yes, you want the whole system. Strategy, brand, digital, systems, advertising — built and managed. Full Growth Infrastructure.
The Strategy Foundation
TIER 1
$3,500 – $5,500
6–8 weeks
Strategy only — you or your team execute
For service business owners who want to build their brand and growth strategy properly from the ground up. You have a team or a contractor budget. What you’re missing is the strategic foundation — the documented, evidence-based system that tells your team what to do, why, and how to know if it’s working.
What’s included
- Behavioural audience mapping — how your ideal clients actually think, decide and choose
- Decision-based personas — not demographic profiles, decision profiles
- Brand positioning and messaging framework
- Voice, tone and communication guidelines
- Content pillars aligned to your audience’s decision journey
- Channel and touchpoint strategy
- 90-day growth roadmap with prioritised activation
- Executive and founder visibility plan
Optional
Monthly strategy sessions from $800/month post-project.
The Growth Build
TIER 2
$8,000 – $15,000
8-10 weeks
Strategy + managed contractor network
For service businesses that want the strategy and need help standing it up. Everything in the Strategy Foundation, plus I manage the build — brand designers, web developers, copywriters, content specialists, ads operators. You end up with a live, performing brand presence. Not just a document.
What’s included
- Everything in the Strategy Foundation
- Brand identity direction and design management
- Website copywriting and development oversight
- Social media profile setup and content system launch
- Digital advertising strategy and campaign setup
- Email marketing or CRM foundation where relevant
- Content creation for the first 4–6 weeks
- Contractor sourcing, briefing and quality management
Optional
Ongoing growth management from $2,500/month.
Full Growth Infrastructure
TIER 3
Pricing on application
Scoped to your specific engagement.
16–24 weeks + ongoing
End-to-end execution + fractional CMO
For established or fast-growing service businesses ready to invest in long-term, sustainable growth infrastructure. I act as your fractional Brand and Growth Lead — designing, building and managing the full ecosystem.
What's Included
- Everything in Tiers 1 and 2
- Full CRM setup and integration
- Lead nurture and lifecycle automation workflows
- Multi-channel advertising management
- Executive and founder thought leadership programme
- Referral engine design and activation
- Monthly reporting, analysis and strategic refinement
Structured as project + retainer from $4,500/month. Minimum 6-month engagement.
Questions before you commit.
What makes Rise Rooted different from a marketing agency?
A marketing agency builds and executes. Rise Rooted starts with a question most agencies never ask: why does your audience choose one service business over another? The answer to that question drives everything that comes after. It’s a different starting point. It produces different results.
Do you work with businesses outside Sydney?
Yes. All client work is delivered remotely. I work with service businesses across Australia.
What industries do you work with?
The niche is not industry — it’s decision dynamics. Any service business where trust drives the buying decision. Where people choose based on certainty, safety and resonance rather than pure price or specification.
Do you offer payment plans?
Yes. Tier 2 and Tier 3 engagements can be structured in monthly payments. Discussed and agreed at proposal stage.
What’s the discovery call for?
A conversation — not a pitch. I want to understand your business, where you are and what growth genuinely requires. You’ll leave with at least one useful insight regardless of whether we work together.
When does the DIY Growth System launch?
Founding access opens to the waitlist first. Join on the DIY Growth System page for founding member pricing before the public launch.
the next step
If this resonates, the next step is a conversation.
A 30-minute discovery call. No pitch. No pressure. I want to understand your business before I say anything about how I can help.