The right engagement starts with the right question.
Not “how much does it cost?”. Though we’ll get to that. The right question is: where are you, and what does growth actually require from here?
Every engagement begins with that conversation. Because the work is only valuable if it’s matched to where your business genuinely is, not where you want it to be. Every recommendation I make has to pass one test: will this make it easier for the right customer to choose you? If the answer is no, we don’t do it.
How to find your engagement?
Three questions, honest answers, and the right path becomes obvious.
I know my business needs repositioning. I want the strategy.
The Spark is your starting point. The documented strategic foundation. You or your team execute.
I need the strategy implemented, not just delivered.
The Build. Strategy plus build. I manage the execution so you end up with something live, not just a document.
I want someone to own the transformation.
The Forge. End-to-end. Strategy, brand, systems, advertising — built and managed. I act as your fractional Brand and Growth Lead.
THE SPARK
TIER 1
$3,500 – $5,500
6–8 weeks
Strategy only: you or your team execute
You’ll finish The Spark knowing exactly why your ideal client chooses, and what’s been getting in the way. A documented, evidence-based foundation that tells you what your brand stands for, what to communicate, how your audience actually decides, and what to do first. You or your team execute. I build the map.
What’s included
- Behavioural audience mapping: how your ideal clients actually think, decide and choose
- Decision-based personas, not demographic profiles
- Brand positioning and messaging framework
- Voice, tone and communication guidelines
- Content pillars aligned to your audience’s decision journey
- Channel and touchpoint strategy
- 90-day growth roadmap with prioritised activation
- Executive and founder visibility plan
Optional
Monthly strategy sessions from $800/month post-project.
THE BUILD
TIER 2
$8,000 – $15,000
10–16 weeks
Strategy + managed contractor network
You'll finish The Build with a live, performing brand presence, not a document sitting in a folder. Everything in The Spark, plus I manage the execution. Designers, developers, copywriters, ads operators: briefed, managed and held to standard. You end the engagement with something that's already working.
What’s included
- Everything in The Spark
- Brand identity direction and design management
- Website copywriting and development oversight
- Social media profile setup and content system launch
- Digital advertising strategy and campaign setup
- Email marketing or CRM foundation where relevant
- Content creation for the first 4–6 weeks
- Contractor sourcing, briefing and quality management
Optional
Ongoing growth management from $2,500/month.
THE FORGE
TIER 3
Pricing on application
16–24 weeks + ongoing
The complete build, end to end
The Forge is for businesses that are done piecing it together. The complete growth infrastructure, designed and built end to end: strategy, brand, digital, systems, advertising. You end up with infrastructure that compounds rather than campaigns that expire, and a team that knows how to run it.
What’s included
- Everything in The Spark and The Build
- Full CRM setup and integration
- Lead nurture and lifecycle automation workflows
- Multi-channel advertising management
- Executive and founder thought leadership programme
- Referral engine design and activation
- Handover, documentation and a 90-day performance review
Optional
Infrastructure care retainer from $2,500/month after handover.
Questions before you commit.
What makes Rise Rooted different from a marketing agency?
A marketing agency builds and executes. Rise Rooted starts with a question most agencies never ask: why does your audience choose one service business over another? The answer to that question drives everything that comes after. The starting point is different, so the results are.
Do you work with businesses outside Sydney?
Yes. All client work is delivered remotely. I work with service businesses across Australia.
What industries do you work with?
The niche is not industry, it’s decision dynamics. Any service business where trust drives the buying decision. Where people choose based on certainty, safety and resonance rather than pure price or specification.
Do you offer payment plans?
Yes. Tier 2 and Tier 3 engagements can be structured in monthly payments. Discussed and agreed at proposal stage.
What’s the discovery call for?
A conversation, not a pitch. I want to understand your business, where you are and what growth genuinely requires. You’ll leave with at least one useful insight regardless of whether we work together.
When does the DIY Growth System launch?
The DIY Growth System is currently in development. To be first in line for founding member pricing when it launches, join the newsletter and you'll hear about it before anyone else.
the next step
If this resonates, the next step is a conversation.
A 30-minute discovery call. No pitch. No pressure. I want to understand your business before I say anything about how I can help.